Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers
Ad blocking programs are hugely popular these days, and that’s not changing any time soon. In this business, it’s important not to be defeated by this development, but to adapt and to find a new way to reach audiences. The fact of the matter is that people use this software because most ads are disruptive, designed to interrupt a content experience, and to clutter and slow down website load times. Demian Farnworth of Copyblogger argues that we don’t just need better ads to fight back, we need to change the whole model. Here’s what he has to say about it.