How to Defeat Unexpected Problems Coming With Your Product Launch


You hope that when you launch your app, your service, or whatever other form your product might take that it will be a smooth and easy process. Unfortunately, for even the most successful launch, there’s a good chance that there are going to be some roadblocks along the way and some of them aren’t so obvious. Here are some of those problems and some help on what you can do to defeat them.

1. Pleasing Everyone

Every startup owner’s natural inclination is to try to keep everyone happy. Usually that’s a good thing. It’s important to listen to your customers. Their feedback can be invaluable at times if you’re not sure what the next step for your product needs to be, but there’s always the risk of taking it too far. Many startups fail when they get too caught up on pleasing every single customer, which really is an impossible task. This is especially true after a launch, when the voices just get that much louder. Always keep your vision in scope and don’t let all that noise distract you from what it is you are trying to offer people. 

2. Knowing When to Monetize

You might be surprised how many startups monetize later than they should. Yes, it’s often important if you’re starting from scratch to build an audience base before you ask them to commit financially, but this philosophy sometimes limits the potential of even the most successful apps and services. You need to keep monetization in mind from day one and come up with an effective strategy for implementation rather than worrying constantly that asking your customers to pay will scare them all off. A successful business makes money, so make sure you can.

3. Managing Feedback

Part of launching means getting way, way more feedback from your customers, may that be from email, comments, or reviews. Many startup owners' first inclination is to dive headfirst into all this new data without looking back. That information is good, but you can’t get yourself lost in it at the cost of your productivity. Set aside time to see what your customers are saying, but make sure your whole day isn’t getting lost in the process. 

4. Scaling Up

Once your product launches, you may find that it’s growing out of your control. Growth is great, but it’s always important to keep ahead of it at risk of delivering something suboptimal to your progressively larger audience. More people means more required infrastructure and more workload. Don’t let your product get away from you at the cost of current and future customers. Have a growth strategy in mind and get it rolling as soon as possible. 

5. Having the Right Conversations

Part of getting your name out there means opening yourself up to attention not just from more customers, but also other startup founders and colleagues in the industry. People love talking big ideas, socializing, and making plans that might not necessarily have a resolution point. That’s great, that’s fun, but just like with customer feedback, you can’t let this overwhelm your already busy day-to-day. Prioritize meetings and interactions that guarantee results and know when to politely decline unproductive distractions. Success means making some hard choices. Make sure you’re ready for that.

— ZK

Ed Lynes13p5Comment