How to Measure Product Launch Success

We’ve talked a lot in the past few weeks about what a successful product launch looks like and how to make that happen. The problem is that success can look very different for every individual business and it’s not always clear what measures you should be using to mark success or failure. This article by Heather McCloskey helps clear some of the confusion and clarifies what exactly you should be looking at to gauge the success of your product launch.

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