Three Moves Every Startup Founder Must Make to Build a Brand That Matters

FirstRound tells the story of Arielle Jackson, who learned some of the best ways to build up brands with her storied career at Google and many startup efforts that followed that experience. She lays out three steps that you need to take to get your brand exactly where it needs to be. Not only that, but the article is also a great take on what exactly “brand” means and how you can use it to full effect. 

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