How to do product launches right: Microsoft is back
There’s no more important part of the development cycle than when you finally bring your product to market. Rob Enderle looked at Microsoft’s launches through the years and how they succeeded, failed, and succeeded again over their long history of product launches. There are lessons to be learned from both kinds of launches, what to do and what to avoid. Microsoft found a way to adapt their strategy as the keys to success changed. That’s an example worth following.