Twitter Hearts: What the Change from Favorites to Likes Could Mean for Your Engagement
If you’ve been anywhere near Twitter in the past couple weeks then you know that a change is coming. Favorites are turning to likes and the stars are turning to hearts. It doesn’t seem like a big deal, but people have talked to death about how exactly this will alter the way people interact on the site. It’s worth keeping an eye on this for startups that use Twitter as an engagement outlet. Buffer took a look at how the game is changing and what you can do to adjust to these changes.