Referral marketing 101: 7 tactics to launch your own referral campaign

For Richard Lazazzera, referral campaigns will always be your best bet for marketing strategy. He breaks down just why it’s so powerful because of reasons like “precision targeting”, “trust factor”, and “reach and acceleration.” He also offers some tactical advice on how to launch a successful referral campaign with some examples of businesses that are killing it in that arena like Dollar Shave Club. If referral campaigns are a part of your plan then this is a great place to start. 

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