The amazingly simple anatomy of a meaningful marketing story

Marketing is all about creating stories that people care about, so it’s worth looking at some of the most successful marketing stories and trying to make sense of how they work. That’s exactly what Demian Farnworth of Copyblogger does here, breaking down what he calls “the anatomy of a meaningful marketing story”. He looks at some of the most successful marketing efforts, Apple, Dos Equis, Old Spice, and how you can retool what they are doing for your own business.

 

Ed LynesComment