Explained and Demonstrated: How to Find Your Messages in Reviews on Amazon and TripAdvisor


When working out the messaging for your product, it’s easy to box yourself into a pitch that would get you, the owner, interested, but not necessarily your intended market. When you don’t have an established customer base to source feedback from, it can be tricky to hear what your prospective customers are saying, but Joana Wiebe of CopyHackers figured out a great way to do just that. By mining reviews of content similar to your own on places like Amazon and TripAdvisor, you open a door to the thoughts and feelings of the types of people that you want engaging with your product. Check out the post for some specific examples of how this worked for Joana and what exactly you can do to follow her example. 

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