Startups advertising to raise funding more than VC firms are, study says
Raising venture capital is a major hurdle for every new startup. Often it’s a catch-22: the investor is looking for an idea that has shown measurable success, but that success can’t always be achieved without their help. As a result, founders are constantly searching for new ways to publicize their idea and gain users. A recent SEC ruling made it legal for private businesses to publicly share their intent to raise VC, and some companies are now using this as a form of advertising to gain attention. Has it paid off?