Startups with shorter names are more likely to succeed, study finds

What makes some startups successful? When pondering this question, details matter. Success is all about engaging your potential user just a bit more with every element of your product. The name of your product is a huge part of this delicate dance. Tired of guessing? Alison Griswold of Slate explains some science that proves shorter, snappier, and more distinct names are best, and just why that is.