The Lean Startup – How to find the early adopters

Is the problem I’m trying to solve worth the effort? This existential question can’t be answered in a vacuum. As a startup you search for a repeatable and scalable business model under conditions of extreme uncertainty. Fortunately, as Douwe Weste and Edouard Dopper of The Lean Startup discuss, these trials offer a chance at “validated learning” and a valuable chance to turn your guesses into facts.