Why your startup should ignore your onboarding experience (for now)
What comes first? A dedicated user onboarding campaign or a product attractive enough to engage users all on its own? Your emphasis should always be on developing a product that is “the thing” that people are looking for, rather than putting all your effort into a slick onboarding experience for a shoddy value proposition. Jackson Noel of the OnStartups blog explains why you can shelve the onboarding campaign in favor of improving your product.