How I got 2.3 million app downloads (without spending a cent on marketing)

What makes an app succeed? Always the big question for the tech developer trying to break in. Stuart Hall wanted to see what would happen if he built a simple app from a good idea and sold it with a story instead of blowing the bank on advertising. What he found was 2.3 million downloads in 18 months. Check out his own story of that experience for a close breakdown of a little fitness app that did a lot of work for him. 

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