The Perfect Testimonial (Use this to boost your sales conversions today)
Testimonials never stopped being important, but only the right kind of testimonial will really get the job done. A bad testimonial, overly transparent or unencouraging, can even do more harm then good. Fortunately, Derek Halpern illustrates a framework for what he calls “the perfect testimonial”. Rather than spouting praise, a perfect testimonial identifies the problem that prospective customers are dealing with and why your product solved that problem. Check out the video for some other great ways to reassure your prospects that you have the right answer for them.