Why "Build, Measure, Learn" isn’t just throwing things against the wall to see if they work

Steve Blank, a key player in the lean startup movement, loves to talk about how to optimize the model for your advantage. In this case, he addresses one of the main criticisms leveled at the “Build, Measure, Learn” approach that it’s only about “throwing incomplete products out of the building to see if they work.” He argues that releasing the “minimal viable product” isn’t about introducing something with less features, but the product that will net you the most learning for the purpose of improving it effectively. Read more on his philosophy of “Build, Measure, Learn” in this great blog post on his website.

Ed LynesComment