What 4.8 Million Tweets Say About the Best Time to Tweet
Pinning down the best time and day to communicate with your audience on social media is tricky. Defining the period of maximum engagement often involves a lot of guesswork, but luckily BufferApp has some data to try to make it all a bit easier. By analyzing 4.8 million individual tweets and tracking the statistics on clicks and engagement, they found that people clicked most in the morning, evening posts received the most favorites and retweets and the best overall time to tweet was between noon to 1PM. Read more in-depth findings on their site.