Steal This Trick: What Confident Content Marketers All Have in Common
Sonia Simone of CopyBlogger has a trick to make the process of building strong content much easier. Instead of straying from the conversation that most people are having, she argues that the best course of action is to dive into a crowded topic and twist your take on it in a way that really sets you apart. “Be a small, ridiculously evolved, very rare and weird fish in a great big pond,” she says. Don’t reinvent the wheel, just find a way to spin it like no one has before.