Why "Before and After Pictures" Convert So Well

“Before and After” photos may seem like a cheap marketing solution, but it turns out that they often lead to an incredible conversion rate. Derek Halbern breaks down why people love this simple way of tracking results and how you can use them to your advantage even outside the fitness realm. “People don’t know how good something is until they’ve seen how bad it was,” he says. Check out his video to get a better sense of how you can use “Before and After” photos to your advantage. 

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