How spending $162,301.42 on clothes made me $692,500
You have to spend money to make money. Neil Patel wanted to see what would happen if you took this general truth to the extreme. In this case, by spending over $100,000 on high-quality clothing. What he found was a surprisingly profitable application of the “fake it til you make it” philosophy. By presenting himself as extremely successful, he was able to boost his closing ratio from 25% to 40%. While we might not all have $100,000+ to burn on clothes, his story is certainly further proof that presentation matters in every part of business.