SaaS metrics: A guide to measuring and improving what matters
Tracking metrics closely is critical to the success of any business, but it’s also important to narrow down what metrics are most significant and to cut away less useful data. David Skok of ForEntrepreneurs, with input from experts in the field, highlights the key metrics for SaaS businesses today. For instance, since SaaS companies look to the long-term in a way that many traditional businesses don’t, a measured dip in cash flow is a steady indicator of growth. If this is the kind of thing you want carefully dissected then check out his comprehensive analysis.