A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them
Social media is important, but it doesn’t always make sense. The tools for targeting and getting noticed are just as confusing, but it turns out that there’s a method to the madness. Hashtags are one of those tools and a big one at that with a growing cultural influence well outside the bounds of Twitter. That said, there’s a right and wrong way to use hashtags. Luckily, Kevan Lee — with no small amount of research to back it up — has some great advice on how and when you should be putting hashtags to work for you.