Why Taking Some Risks in the Sales Process Can Improve Results

There is one core truth to sales in the modern day: if you want to get any traction then you have to stand out. In that effort to position yourself as better than the rest and to demonstrate clear confidence in your product, Mark Suster believes that taking some risks is a great strategy with real, quantifiable results. To beat the competition you need what Suster calls a Unique Selling Proposition (USP). Find out how and the kinds of risks you should be taking.

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