How to Price Your Product so Your Prospect Says Yes (Yes!)
A good business needs good pricing that gets people to buy into your idea. Sean D’Souza believes that one of the best ways to get people to buy is to follow what he calls the “yes-yes” model. When it comes to buying something, usually people are faced with two options, yes and no. When people are given options like premium and regular (“yes-yes”), they focus on whether or not it’s worth getting the bonuses offered by premium over the regular version. They think “good or better?” not “yes or no?” and that’s exactly what you want.