If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do
When you can’t get a handle on why your copy isn’t working, it usually helps to break things down. If you try to solve on the broad scope, then it’s impossible to identify the real problem areas and plug those leaks. Fortunately, Copyhacker has built an infographic to work through the process of copy engagement and every step in the process of getting your prospects to convert. It’s worth a look if you’re having problems at any one of those steps.