What Startups Can Learn from Watsi’s Wildly Successful Email Campaign

Sometimes the best marketing solutions come where you least expect, this time from the incredibly successful email campaigns run by Watsi, a non-profit healthcare provider for people in developing countries across the globe. Grace Garey, the woman behind this remarkable effort, explains why she felt that every aspect of their campaign worked so well to get people interested in what they were doing. From creating a memorable brand to encouraging their users to feel like the heroes of the story, there are many lessons for startups of all kinds to take note of. 

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