How Emotion Helped Grow Our Startup to 2.8M Users in 20 Months

There are fair arguments on both sides when it comes to whether or not you should be listening to your users and involving them in the development process. That feedback can be incredibly helpful, but it can also distract from innovation and drown out productivity. Melanie Perkins, CEO of Canva, wanted to see what happened if she involved both strategies in her process. Here, she charts how she and her team got feedback and used it only to improve an already established design but also to create a marketing campaign built on an emotional journey for their users. 

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