How to Create a Social Media Marketing Plan from Scratch

Assembling a social media campaign that hits all the metrics you’re looking for isn’t easy, and it’s not always clear what the right strategy is. Fortunately, BufferApp is here to help with a step-by-step approach to build a successful campaign from the ground up, all packaged in a great infographic. They’ve covered everything from the appropriate ad image sizes to defining the best voice to reach your specific audience.

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