Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out
Getting people to convert off of your page is hard. Really, really hard. There are tips and tricks out there to get your rate of conversions up, but they don’t always work. Joanna Wiebe of CopyHackers suggests that you throw all of those tools out and try a new strategy that breaks all the old rules. An opt out box option visible on the page. She makes a great case for why just giving people that choice will encourage them to take what you’re offering seriously and to make a choice that will lead you to more converts overall.