7 Social Media Engagement Metrics for Tracking Followers and Growing Community
Social media engagement can sometimes seem nebulous — it’s not always clear when you’re hitting the kind of benchmarks you want. Buffer is here to help dispel that kind of uncertainty with seven tested metrics to help you track engagement. They break down each metric, what they mean, and why it can help you with your greater goal of finding the perfect audience for your business. It’s a great read for the startup trying to build up their social media presence the right way.