Blog Home The Endowed Progress Effect: How to Motivate Your Customers With a Head Start


Sometimes customers need a little nudge to get them on your side. They need to believe 100% that you are really trying to help them and catering to them in the best possible way. That starts with rewarding them in tangible ways for choosing to commit to you. Genevieve Conti of Zapier calls this the endowed progress effect. It’s not a new idea, but it's a powerful one and worth considering for every audience-building startup. 

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