Here Are Some Free and Simple Ways to Boost Sales Dramatically
If you’re just getting your feet wet as a startup or you’re launching your next big idea, the first and most important step is to have tools in place to get eyes on your product. No matter how big a problem your idea may solve, there’s no point if no one knows about it. That means growth. That means generating demand and in today’s world, the best way to go about it is with a thing called “growth hacking.”
In broad terms, “growth hacking” refers to various means that businesses use to build up their consumer base. Companies like AirBNB used growth hacking to great effect to develop their early user base. They found initial users off of Craigslist and brought them to their platform.
It’s these kinds of little exploits, these uses of the tools available and the opportunities that they provide that define the concept. Some of these ways are obvious and others less so, but they can all have a definite impact on your businesses’ success if used in the right way. Let’s take a look at some.
The cornerstone of demand generation, landing pages are websites packed with information and visual style with the overall goal of capturing people’s attention and their information. The best landing pages communicate a startup’s idea simply and clearly and can often lead to high conversion rates.
There are many guides out there on how to create excellent landing pages that succeed at getting consumer attention. Unbounce is a website geared towards building great pages and critiquing those that don’t quite measure up.
Drip Email Campaigns
People sometimes don’t like to make quick decisions. They may see your landing page and be engaged enough to give you their info, but not their money. This is where drip emails come in. If there’s a risk that people may forget what you’re putting on offer, this is a great reminder.
The best drip emails engage with compelling topics and sell people by communicating value in genuine, measurable ways. Consumers are more skeptical than ever of new products so you need to be prepared to make them believe in what you’ve got.
This means case studies, great content, and brief communication. Long, meandering emails just don’t get read.
The next step is to set your timing and frequency. No one answer is perfect, and usually doing various tests is the best way to go. What time of day and day of the week leads to the highest conversions? That’s for you to find out and to maximize to full effect. Generally speaking, early in the week is a good way to go, but it will always depend on your particular audience.
There’s plenty of data to suggest that the internet is shortening our attention span and generally making us unwilling to engage with any piece of content that takes more than 3 minutes to read at most. Twitter is a case and point to that effect.
The funny thing is that for some reason, this seems to be increasingly less true. Long-form publishing from sources like The New York Times has become more common. Twitter just announced recently that they will be introducing tweets that can be as long as 10,000 characters.
It’s as if people are getting tired of the quick and simple message. There’s still a place for that, but there’s also a craving to get in-depth and to engage more deeply with something. For startups, this is where whitepapers come in.
Whitepapers are comprehensive, high-quality documents designed to share the deep complexities of your idea and sell people 100%. This may seem counter-intuitive, but if people want to really understand what you have to offer (and it seems like people do), they are one of the best ways to do it.
If they’re good, and if they can make people believe that you’ve really got something valuable, then they are one of the best ways to turn prospects into clients and customers.