How Pairing Personalization & Automation Can Skyrocket Email Conversions
Email inboxes are one of the most difficult ways to reach people, but that doesn’t make them any less important. With so much noise, you need to make sure that you can escape the delete pile. That means standing out from the crowd and KISSmetrics believes the best way to do that is by using two particular strategies that might not seem to mix at first. Personalization and automation.