Low Email CTR? Here’s Why You Should Delete Subscribers
The most important metric of any successful campaign is click-through rate (CTR) or in other words, the percentage of people that are opening your emails and clicking one of the links within. It can be a real challenge to get that number up where it’s supposed to be, but there are a few best practices to get you on the right track. The first of those? Delete the subscribers that just aren’t biting.