Why Samsung’s Note 7 Crisis Won’t Hurt Its Brand Long Term

The repeated (and explosive) failure of Samsung’s Galaxy Note 7 has become legendary at this point, but will the fallout have a lasting impact? Some have argued that this saga will permanently shift things more fully in Apple’s favor, but is that really the case. Utpal Dholakia argues on HBR that it might not, and that Samsung’s brand is secure in the long term.

Ed LynesComment