Marketing Trends and Business Opportunities in 2017

As we plan for the future and dream of success in 2017, it’s always worth looking at preparing and predicting future opportunities to the best of our ability. While no strategy will be full proof, these trends can be a great starting point for building toward the kind of changes you want to implement in the coming year. Let’s take a look at some that may be worth your while.

Innovative Content and Social Media campaigns

In their article on marketing trends to take forward into 2017, Entrepreneur.com put a lot of weight on a higher standard for all your content marketing efforts going into the next year. People pay attention to a good presentation. If they see something they never have before and it appeals to them, that could be all that it takes to expand your audience dramatically.

It’s worth investing the time and effort in quality over quantity. You could put out hundreds of tweets, blogs, and sponsored posts and they could give you the same return as one, truly great campaign. The first step to high quality is to be aware of the way social media is changing. If Instagram and Snapchat are the hottest places in town, learn how to advance yourself on those mediums. If something new comes about, get your boots on the ground there as quickly as possible.

One of the most successful ways to boost the attractiveness of your campaign is to get your audience involved. And that means something more than just a survey or some other call for feedback. What’s needed is genuine and exciting engagement.

Case studies of the most inventive campaigns are a great place for inspiration when you set out to start building your own. The core truth value each and every one of them is in one simple element: fun. Create something people are really excited by, and there’s no limit to how far you can reach.

Niche markets on the rise

In this time of year of reflection, it’s worth considering new opportunities if you’re finding yourself in a holding pattern of success. If you’re not satisfied with what you’re doing, it’s not too late to pivot to a new extreme if you think you stand a better chance of success by going that way.

The best successes usually come in exciting new fields with untapped potential. May they be smaller scale retail products or the biggest and most disruptive innovations coming down the pipe, it’s worth taking the time to learn what new markets are starting to take shape. Learn how you can fit into these new niches and it might be all the boost you need to take your business to the next level.

Identify the story of your business

If you didn’t know already, storytelling is an incredibly powerful tool for your business. So many companies have improved their marketing potential, culture, and overall brand simply by thinking of their progress and development more like a story.

It’s not too late to harness the potential of narrative with the new year coming. Strong and inspiring stories are more desirable than they ever been. Make your business more personal, give it a face, and give it a story that people can identify with. That kind of empathy will create long-lasting customers and a loyal audience for years to come.

Start telling your own story now and make your audience a part of that story. There’s no limit to your potential once you can harness the opportunity of narrative and infuse it in everything that you do.

— ZK

Ed Lynes13p5Comment