The Power of Storytelling: How to Build Empathy with the Right Narrative

There’s a lot out there about the marketing force of storytelling. Zapier believes that even from a business standpoint, there’s so much more to it than that. Storytelling is not just a way to convince, but the easiest avenue for “gaining new perspectives and creating shared understanding.” Once you do that, you’ll be a stronger leader and design better products than ever.

Ed LynesComment