Don’t Drive Your Business Into the Ground: 5 Ways Metrics Can Cause Bad Decisions

Information is king and tracking metrics should be an integral part of every business, but sometimes that information can turn against you. If you misread your metrics, or if you’re looking in the wrong areas, it can lead to disastrous mistakes. Neil Patel lays out some of the ways that metrics can lead to poor choices and what you can do to avoid those traps.

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