A Step-by-Step Guide to Creating Reader Personas

We’ve said it time and again, if there’s one thing you need to do to grow your audience, it’s to understand who they are and what they want to see. This is as true for product marketing as it is for content, and the key to doing that is always by creating a persona for your audience. Neil Patel of Quicksprout is here to help you foster a powerful understanding between you and your audience.

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