How to Stop Customer Complaints Before They Happen

It’s a fact that we can learn and improve from our mistakes, but what if we could learn and improve before the mistake even happens? Customer complaints can be a powerful force for change, but they can also put real strain on your business if they come at the wrong time. Kevin Donnelly of Shopify thinks there’s a way to stop complaints before they happen. It’s a philosophy worth looking into.

 

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