How Conversational Commerce Is Forever Changing the Way We Shop

If you want to sell effectively to your customers, you need to keep a finger on the pulse of the ways that people choose to buy in. That means positioning yourself to be where your customers are looking, and it turns out that is increasingly on messaging apps, rather than social media. Braaven Kumer of Shopify introduces this idea of “conversational commerce” as a new and effective way to sell, and he shares what you can do to apply the concept for your own business.


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