How to Create a Buyer Persona Map (Even if You Have No Idea Who Your Customers Really Are)

You need to know your customer if you want to stand any chance of getting them to buy into your product. This can sound daunting especially if you have no basis for what your potential buyers are even like, but it’s not impossible. KISSmetrics believes you can create a buyer persona without even knowing what your customer is like and they share how to do just that.

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