Progressive Profiling: A Cure for Poor Lead Quality and Form Friction

Leads are a critical starting point to any kind of sales effort, but only if they stand any chance of converting. It takes quality data to build the base of leads to nurture into genuine customer engagements. Aleks Peterson believes the answer to the data and leads problem is a process called “progressive profiling” and it’s worth a look if this has ever been a pain point for your business.

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