From Campaigns to Conversions – How to Make Sense of the Data You’re Presented With

The value of all that data and metrics depends entirely on your ability to recognize how to turn it all into real conversions, and that’s a very difficult thing. So many campaigns put so much emphasis on “reach”, and don’t spare any effort on how to leverage those big numbers to any kind of sales. KISSmetrics helps to lay out the exact use case for all those numbers, and how to get the conversions rolling your way.

Ed LynesComment