How This Agency Onboards New Teammates, Collaborates on Content, and Gets Results for Its Clients


The first step of any persistent content and social media marketing effort is to get everyone on the team in the same page, and that’s not a simple thing by any means. Every member of the group has to adopt the same voice, the same tactics, and the same understanding of the product if they are going to get any kind of effective work done. Kevan takes a close look at Torchbox, and tries to riddle why the brand has succeeded in collaborating effectively all across its range of social media efforts.


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