Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event


Getting people to go outside their homes and come to your event is no small feat, and it takes an especially hype-oriented form of marketing to get the number of attendees that you’re looking for. The key is to build anticipation and excitement before the event with creative teases and announcements. Rachel Grate lays out everything Buffer has learned from studying social media event marketing, and all that you can do to make your next event a big hit.


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