My Launch Lessons from 37 Minutes in an Amazon War Room

When it’s time to launch a product, Murphy’s Law or the adage that “anything that can go wrong will go wrong” has never been more accurate. The launch is the moment of truth—the time of highest intensity when all your work needs to pay off. If you want to learn more about what it takes to launch well then Ibrahim Bashir, the senior manager for Kindle, has a few lessons to share from Amazon’s own war room.


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