The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey

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If there’s one thing that the Rick and Morty Szechuan Sauce fiasco taught us, it’s that you can’t just exploit your audience for a bit of easy press, even if you’re a brand as established as McDonald's. While the campaign certainly won the company plenty of media attention, it was fundamentally a missed opportunity to capitalize on a much more powerful story. Mary McCool of Woden shares why this latest PR disaster reaffirms how important it is to treat your customer like a hero.

Ed LynesComment