Why You Should Charge Clients More Than You Think You’re Worth


When you’re just getting started running any kind of business, it’s easy to get in a mode where you accept all the work you can get at whatever price your client wants, but that’s not how you grow a business. Price matters, and there are so many reasons why you risk any kind of longevity by undervaluing yourself. It may be scary and it may be uncomfortable, but HBR breaks down all the reasons why you should actually be charging for more than you think you’re worth.

Ed LynesComment