Selling Immortality: How Elysium Brands Its Impossible Promise

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So much as we might like to ignore the truth looming over all of us, we’re all going to die someday. Or are we? Biotech company Elysium thinks they may have found some kind of answer to the whole death problem. At least that’s what they’re promising in their messaging.  Erin J. Mullikin takes a serious look at how exactly you’re supposed to sell immortality.

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